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The personality we are talking about is the ‘Content Queen’ of Indian television. She has been ruling TV for the last three decades. He gave blockbuster shows like ‘Kyunki Saas Bhi Kabhi Bahu Thi’ and ‘Kasauti Zindagi Ki’ and created iconic characters like Mihir and Komolika. He is considered a big ‘starmaker’ of the industry. He gave the first big break to stalwarts like Vidya Balan and late Sushant Singh Rajput.
New Delhi: If any one name has been in trend in the world of Indian television for the last three decades, then it is none other than Ekta Kapoor. Ekta, born on 7 June 1975, is not called the ‘showman’ and ‘content queen’ of the entertainment industry for no reason. He stepped onto the small screen at a time when watching TV was not as common as it is today. But with his amazing understanding and unique ideas, he not only caught the pulse of the audience but also changed the entire perspective of watching TV. (Photo courtesy: AI generated image)
Ekta Kapoor’s company Balaji Telefilms gave such serials one after the other, which shattered all the old TRP records. His shows and his characters were not limited to just the TV screen, but became a part of people’s homes and their hearts. The craze for the serials made by superstar Jitendra’s daughter Ekta was so much that people used to laugh and cry considering the joys and sorrows of her characters as their own.
(Photo courtesy: Instagram@ektarkapoor)
When Mihir Virani’s death was shown in ‘Kyunki Saas Bhi Kabhi Bahu Thi’, it was not a twist in the story of the show, rather it became an event of great mourning for the TV viewers. The audience protested so much and put pressure on the makers that ultimately Ekta Kapoor had to bow down to the public’s insistence and bring Mihir back alive in the show. (Photo courtesy: Instagram@ektarkapoor)
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Even the villains of Ekta’s shows were no less popular than the heroes. Who can forget Komolika from ‘Kasauti Zindagi Ki’? This negative character played by actress Urvashi Dholakia became a big icon of Indian pop culture. Komolika’s dramatic entry, her stylish style, strange bindis and the ‘Nika…’ music playing in the background are still so fresh in people’s minds that whenever villains are mentioned, the first name that comes to mind is Komolika. (Photo courtesy: Instagram@ektarkapoor)
Apart from mother-in-law drama on TV, Ekta also set new trends in romance keeping in mind the preferences of the youth. Through cult shows like ‘Kutumb’ and ‘Kahin To Hoga’, he presented love stories of office romance and conflict in a very beautiful style, which made the college going youth crazy. Through the serial ‘Nagin’, he tried his hand in supernatural and fantasy genre in such a way that Mouni Roy’s show Ichchadhari Naagin became the biggest franchise in TV history. (Photo courtesy: Instagram@ektarkapoor)
The biggest specialty of Ekta Kapoor is that she is considered the biggest ‘talent spotter’ or ‘starmaker’ of the industry. His expert eyes recognized many such faces who are big superstars of Bollywood and cinema today. Today’s famous actress Vidya Balan got her initial recognition from Ekta’s iconic comedy show ‘Hum Paanch’. (Photo courtesy: Instagram@ektarkapoor)
The entire credit for making late actor Sushant Singh Rajput famous as ‘Manav’ in every household goes to Ekta Kapoor’s superhit show ‘Pavitra Rishta’. Apart from Sushant, it gave the first big break to countless artistes like Mouni Roy, Prachi Desai, Anita Hassanandani and Radhika Madan. (Photo courtesy: Instagram@ektarkapoor)
Changing itself with time has been the biggest strength of unity. When there was TV era, he ruled the small screen. When the era of OTT came, they maintained their dominance by serving amazing web content on digital platforms also. For his unmatched contribution in the entertainment world, he has been awarded many national and international awards including the country’s biggest honor ‘Padma Shri’. (Photo courtesy: Instagram@ektarkapoor)