There is a very exciting news for the fans of India’s most popular and controversial reality show ‘Bigg Boss’. The show is going to return this year on the grandest and most historic scale ever. For the first time in this new season starting from September 2026, all six regional versions of ‘Bigg Boss’ (Hindi, Tamil, Telugu, Kannada, Malayalam and Bengali) will be launched simultaneously. This is going to be the biggest and most unique experiment in the history of the franchise.
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Bigg Boss will make a comeback in a big way
The new season will stream on JioHotstar and air on JioStar television network. Familiar faces from the franchise will return as hosts. Salman Khan, Vijay Sethupathi, Nagarjuna, Kiccha Sudeepa and Mohanlal will host their respective versions. This year he will also be joined by former Indian cricket captain Sourav Ganguly, who will host the Bengali version.
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According to JioStar, Bigg Boss reached over 500 million viewers across different languages and recorded over 438 billion viewing minutes. Engagement also increased by 47 percent compared to last year. Over 625 brands across 46 categories partnered with the franchise, including 49 advertisers who were associated for the first time.
More information about the new version of Bigg Boss 2026
The report also details how viewers engage with the show beyond regular episodes. On JioHotstar, six out of every 10 viewers watched the 24×7 live feed. Over 9.32 billion votes and 43 million live chats were also recorded on the platform, showing how actively viewers participate in the show. Talking about this special milestone, Mahesh Shetty, Head of TV Entertainment Sales, JioStar, said, “Over the last two decades, Bigg Boss has constantly reinvented itself and its reach, engagement and cultural significance have grown with each season. This festive season is our biggest achievement yet with six editions coming together in different languages, making it the show’s biggest celebration ever. The real power of Bigg Boss To continuously engage audiences and create measurable business results, ‘India’s Big Reality’ charts this journey through data and insights to help marketers understand how the format became a cultural phenomenon. At JioStar, we believe shows like Bigg Boss are worth documenting; “highlighting these important moments in the evolution of the entertainment ecosystem.”
Bhaskar Ramesh, Head of Digital Entertainment Sales, JioStar, added, “Especially during the festive season when audiences are distracted, Bigg Boss acts like a strong magnet and attracts massive attention across the three most important sales months of the year. The 24/7 live feed, billions of votes and live chats have led to a 47% year-on-year growth in engagement, making the show one of the most popular shows in the world. Transforms passive audiences into active participants. For brands, this deep and measurable engagement provides an unmatched opportunity to stand out from the crowd and innovate at the intersection of content, culture and commerce.”
The report also states that the franchise garnered over 1.7 billion social media engagements in 2025 and inspired nearly 30 million memes created by users. In South India, the show reached over 300 million viewers, while in Hindi-speaking markets it was watched by over 200 million viewers.
Which edition of Bigg Boss are you most excited for this year?