There is a lot of content on the internet these days, but there are only a few things that we remember. AJIO’s Suit Yourself series has done the same wonders. It has been created by Orange Elephant Studio and is now considered to be India’s biggest micro-fiction series.
Who made it?
The series stars actress Anya Singh in the lead role and is directed by Afroz Khan. Afroz Khan is known for creating great stories for brands.
Why is Suit Yourself so special?
The best thing about this series is that it has been designed according to the mobile screen. This is such a combination of fashion and story that the viewer does not feel that he is watching an advertisement, rather it feels as if he is watching something entertaining.
Old style advertisements have not been used in this. This is the reason why people like to watch it and they also remember it. This series shows that if brands put themselves behind and tell a good story, the audience automatically connects with them.
A lesson for brands
Orange Elephant Studio believes that in the future, instead of showing advertisements, brands will have to create their own stories which people will enjoy watching. Suit Yourself is solid proof of this. If you want to see how it was made, click here: https://linktr.ee/orangeelephanttribe.