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Endemol Shine India has made ‘Bigg Boss’ India’s biggest reality show. The company has so far produced a total of 69 seasons in 7 languages including Hindi, Marathi, Tamil and Telugu. This production house shoots about 800 days of content every year. Apart from ‘Bigg Boss’, he has also given non-scripted shows like ‘MasterChef India’ and ‘Khatron Ke Khiladi’ and successful scripted series like ‘Arya’. This company, which includes big superstars like Salman Khan and Mohanlal, has a deep influence on the Indian entertainment industry.
New Delhi: If the name of any reality show comes first to the tongue in India, it is ‘Bigg Boss’. But do you know who is the real player who took this show to this point? Endemol Shine India is now part of Banijay Entertainment. He has changed the face of Indian TV world through this show. This company has so far produced 69 seasons of ‘Bigg Boss’ in 7 different languages, which is a huge record in itself.
The journey of Endemol Shine India was not limited to Hindi only. He recognized the power of local languages and made the show successful in Hindi as well as in Marathi, Telugu, Tamil, Malayalam, Kannada and Bengali. In today’s era, when the preferences of the audience are changing rapidly, this company seems to be at the forefront of new experiments and innovations.
If we talk about the scale of its operations, the figures are astonishing. According to a source, about 800 days of content is shot every year including the seven language versions of ‘Bigg Boss’. Creating content on such a big level is just a dream for any other entertainment house. This clearly shows his dedication towards his work and his deep understanding of the pulse of the audience.
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The biggest quality of the production house is that they understand the mathematics of demand and supply very well. He has the skill to combine large-scale unscripted shows with stories of global quality. A big secret of the success of ‘Bigg Boss’ is that along with the competition, the way of telling the story is very different and interesting, which keeps the audience engaged.
Not only this, Banijay Entertainment has done a wonderful job of bringing the country’s biggest superstars on one platform. From Salman Khan and Karan Johar to Riteish Deshmukh, Nagarjuna, Mohanlal and Kiccha Sudeep, veteran actors have been associated with him in different languages. Because of these big names, the credibility of this production house has increased even more.
If we look at the background of the company, Banijay Asia was started in 2018 as a joint venture between Deepak Dhar and Banijay Entertainment. Within no time, it became India’s leading independent production house. Popular shows like ‘The Kapil Sharma Show’, ‘MTV Roadies’ and ‘Khatron Ke Khiladi’ are also the contribution of this banner.
Not only reality shows, this company is not behind anyone in the matter of scripted content also. Be it Sushmita Sen’s Emmy-nominated series ‘Arya’ or ‘Trial by Fire’, she has made her mark on digital platforms as well. Recently, the announcement of new projects like ‘Rakh’ with Ali Fazal and Sonali Bendre has also made a lot of headlines.
Overall, Endemol Shine India has proved that surviving in the world of entertainment requires consistency and innovation, not just big names. This journey of 7 languages and 69 seasons is proof that he knows the art of making a place in the hearts of the Indian audience very well.