Alia Bhatt’s pictures were used by a Pakistani clothing brand
The pictures of Alia Bhatt that were used were created using AI. Many of her original photographs from events were altered to show her in sarees and salwar suits. The brand’s confident photo caption added to the trolling: “Alia Bhatt also loved our Pure Sheesha Silk collection!!” In the comment box, many users slammed the clothing brand for using AI-generated pictures of the actress without her consent.
How did the Internet react?
Soon, Alia Bhatt fans flooded the comment section, slamming the brand and questioning the veracity of the post. One user wrote, “This fake AI is cheap marketing,” while another warned, “She’ll sue you!” Some people even claimed, “Alia Bhatt knows about this brand shoot,” while others added, “AI is amazing” and “Fake marketing with AI,” clearly showing the confusion and anger among people over these pictures.
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Bollywood superstar Alia Bhatt is once again in the news, but this time not because of any of her films, but because of a controversial ‘AI marketing campaign’. A Pakistani clothing brand has used artificial intelligence (AI)-generated pictures of Alia Bhatt to promote its collection of sarees and salwar suits, which has sparked a new debate on the internet. Despite the criticism, the brand remained unaffected and continued to interact with users in the comments. Responding to people’s anger, the page wrote, “Make this viral, please, so they know about it too.” When repeatedly warned of legal action, Brand nonchalantly responded, “No, she won’t do that.”
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What’s next for Alia Bhatt?
Alia Bhatt’s next film is ‘Alpha’ being made under the banner of YRF, in which Sharvari will also be seen with her. The film will be released on July 10, 2027. After this, her next film is Sanjay Leela Bhansali’s ‘Love and War’, which also stars Ranbir Kapoor and Vicky Kaushal. The release date of this film has been officially decided. Earlier it was expected that ‘Love and War’ would release in 2026, but now it will release on January 21, 2027.