In our society, it is often believed that as soon as the expiry date of a skincare product comes near, it should be thrown away, because its effect is reduced or it can harm our skin. But Ghazal Babel Kothari, who is the founder of the Lafobery brand, challenges this belief. He says that closely surrendered skincare products can have more benefits than fresh products.
“Many people believe that as soon as the expiry date of the product comes near, its impact ends, but it is not correct,” says Ghazal. “Actually, some active ingredients, such as vitamin C ‘and extracts extracted from plants, often do the best in the final stages of their lifetime.” This idea of Ghazal completely changes our thinking about the shelf life of skincare products.
Ghazal, who has been researching skincare ingredients and formulations over the years, suggests that expiry date is just a sign of quality control, not a sure indication that the product will no longer work. “The expiry date does not mean that the product has deteriorated,” she says. “This is just to ensure that the product is in its best position. If the product is stored correctly, without opening, and is used well, it can also be fully effective near its expiry date.”
Lifobberry products have natural extracts and have very few preservatives, which make them more stable and effective for long periods. “We test our products from the first month to the last month, and we have found that some of our serums and creams become even more effective over time,” says Ghazal. “For example, elements made of our plants are stable over time and start giving better results to the end.”
Ghazal’s thinking is not only about efficacy, but it is also about challenging the culture of wast in the beauty industry. “We are living in a world where sustainability has now become more important than ever,” says Ghazal. “Consumers need to think again before throwing close-up products. Using them responsibly is not only correct for the environment, but it is also financially beneficial.”
Lifobberry has launched a “Near-Expiry Sale Campaign”, in which customers can buy closely really, which is making premium skincare affordable and accessible. “We want to show that premium skincare does not have to buy at expensive prices, and it does not even go waste,” says Ghazal.
Ghazal’s message is clear: “Do not ignore nearby products. The more effective it can be, the more important it is, and using them can make your skincare routine more sustainable.” By making consumers aware of the advantages of close-up products, she is not just changing the attitude of Skinkare, but making people more conscious of their skin and environment.
Finally, Ghazals remind us: “Respect your products, love your skin, and never reduce the ability of a close bottle.