One of the most iconic shows of TV, ‘Sas Bhi Kabhi Bahu Thi’ returned with her second season on Star Plus on 29 July and its response was really tremendous. In the launch week itself, the show achieved a watch time of 1.659 billion minutes, which once again proved that the show is still identified in the Indian Entertainment World.
While this revival refreshed the memories of the old audience, he also made a tremendous connection with the new generation. In just the first four days, the show was watched by 31.1 million people on TV, and millions of people also joined streaming platforms. The launch episode alone was seen by 15.4 million viewers on Star Plus, making it the most high-rated fiction premiere of recent times.
The show makes a tremendous comeback
These figures prove it to be the biggest GEC fiction launch ever on both TV and digital in India. The tremendous comeback of the show shows that the audience is constantly increasing interest in the daily fiction content, especially when the habits of watching TV are now getting with digital platforms.
It is also clear from this that now Indian viewers are bringing changes in the way long stories, where memories of oldness and today’s new thinking are getting together. Head of Cluster, Entertainment (Star Plus and India, Bengali, Marathi, Gujarati), Jiostar, Sumanta Bose, say, “Because Saas Bhi Kabhi Bahu Thi” has proved that the strength of a good story has never diminished.
Record braking figures found on Star Plus
We launched the show from two perspectives – one is to rewrite the nostalgia of this iconic show associated with people’s memories and second, to present it with a new age story and experience to connect with today’s audience. The record breaking figures found on Star Plus prove our thinking correct.
This launch has become a cultural moment that connects generations, and we are proud that we have taken it to millions of houses across the country. Online shows have created a tremendous stir, with more than 17,300 menses, with more than 17,300 menses, 86% of the people were positive about it.
Fiction content still has strength
This was due to emotional connection, excitement of fans and praise of star cast. This powerful new season of “Saas Bhi Kabhi Bahu Thi” has changed the meaning of appointment view in digital era. It shows that the strength of fiction content is the same today, which connects people, engage them and inspires on every platform.
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